Skip to content

Cart

Your cart is empty

Mother Laura King with her children holding Heych Bag as a backpack at the beach

HEYCH

A STORY ABOUT a MUM + HER BOYS

LAURA KING

"My hope is to empower mums to feel confident and authentically themselves as they effortlessly navigate the beautiful chaos of life."

Mother Laura King carrying her children holding Heych Bag as a backpack at the beach
Mother Laura King with her children holding Heych Bag as a backpack at the beach

BEHIND HEYCH

who we are

Heych represents the spirit of my boys, H and H, who inspire me daily. Founded in 2024 with them and the rhythm of mum life in mind, Heych aims to simplify our daily essentials effortlessly. My aim has always remained the same: to offer minimalist design and functionality so we can enjoy the quiet moments in between.

Design drawing showing how bag converts from tote back to backpack on woman

#1

DESIGN

It all begins with a spark of inspiration, often drawn from the vibrancy of everyday life. From there, our founder Laura King delves into the intricate details, refining each concept with precision and care. Our design ethos is rooted in modern living: versatile, minimalist, and effortlessly chic.

#2

creation

All Heych bags are meticulously crafted under the creative direction of Laura King, with a permanent
pursuit of both elegance and functionality. Laura takes care of the drawings and our trusted workshops collaborate with us to bring our designs to life.

Designer Laura King with heart hands at the beach

#3

IMPACT

We believe in the power of giving back.
That's why we donate 10% of all net profits to charity. Choosing Heych means investing in quality products designed to simplify your life, while making a positive impact on the world. Together, let's create change and spread kindness, one bag at a time.

Designer and Founder Laura King holding Tan neoprene tote bag at the beach

THE HEART OF HEYCH

LAURA KING

Our journey is guided by the vision and passion of our CEO and founder, Laura King. As a mother of two energetic boys and the driving force behind corporate fashion label 400 Co. for over a decade, Laura understands the challenges and joys of balancing family life with running a business. Her relentless determination and innovative spirit propel Heych and redefine what it means to be a mumpreneur in today's fast-paced world.

Designer and Founder Laura King holding Tan neoprene tote bag

modern motherhood

"I wanted to feel like myself and maintain my own sense of style, while doing mum life. I wanted a bag that looked chic like other designer bags, yet offered the practicality I needed for everyday parenting tasks—complete with organised compartments and an ergonomic design to ease the load. Importantly, I wanted a bag that kept my hands free for those 'all hands on deck' moments. And more than anything, I wanted to feel like all of this was consciously contributing to a better world for my boys.
Yes, I wanted a lot.
With Heych, effortless everyday living became a reality."

Laura King

CONNECT WITH US